Second Real Life x Depop Study & Video Campaign | Ad&D Newcomers  
2025
Team: Madalina Gusa, Jimena Blanco, Miriam Montoya, Zilin Chen

According to a UK study, an estimated 336,000 tonnes of used clothing end up in landfills annually. As people pass on, die or move to nursing homes, their wardrobes are left in silence.

We welcome a new target to Depop, inviting older generation to share and save their clothing, turning fashion into legacy.